A healthy business
son duo, Dr. Rizal and Dr. Ivan Sini have combined their gynecological training
and market foresight to create a healthy business and a healthy community.
Rizal Sini has delivered thousands of babies at the Bunda Women and Children’s
Hospital, an institution he founded in Menteng 38 years ago.
out with his own private practice at the age of 38, Dr. Rizal says he never
dreamed he would own his own hospital.
retired from practicing medicine now, but I am focused on keeping Bunda
Hospital running smoothly,” says the 84-year-old head of PT Bundamedik.
PT Bundamedik Rizal has three hospitals – two in Jakarta and one in Padang – as
well as an in-vitro fertilization (IVF) clinic and a private ambulance service
called Emergency Response Indonesia.
latter is connected to the international hospital chain in Jakarta and
Singapore, a system that allows patients to be flown with Bunda Hospital’s
medical team for a cool $23,000. “We provide an air service to transport
patients to and from Indonesia,” explains Rizal.
medical services firm also includes the Bunda Indonesia Hospital Alliance,
which connects and coordinates several women and children’s hospitals located
in Medan, Batam, Palembang and Semarang.
price of health
seven-story general hospital building for advanced medical treatment is the
latest in Bundamedik’s pipeline. The new general hospital, to be located
opposite the Menteng Bunda Women and Children’s Hospital will provide advanced
services such as CT scans, MRIs, digital X-rays, angiograms and minimal
these cutting-edge medical services don’t come cheap.
The Ciputra Group
recently spent Rp110 billion ($12.8 million) on a four-story hospital, while Robert
W. Hutapea, owner of Dian Graha Elektrika and a medical equipment distributor, says
equipment costs for a modern general hospital alone can range from Rp80-120
explains Rizal’s son Ivan, are at the center of the healthcare industry.
Hospitals might be a hub for the
pharmaceutical, HR and medical equipment industries, but Dr. Ivan says they are
high-profile but low-income in comparison to other industries. Based on
estimates by GlobeAsia,
however, PT Bundamedik pulls in at least Rp150 billion in income per year.
medical school and clinical experience in Australia, Dr. Ivan founded the Morula
IVF clinic 13 years ago, one of the first programs of its type in Indonesia. “People
in Indonesia who wanted to try IVF previously had to go to Singapore or
Australia, but today I even have patients at our clinic from abroad,” says
price tag of IVF treatment in Singapore ranges from $7,000 to $11,000,
according to the Singaporean Ministry of Health, while $10,000 is the going
rate in Australia.
At Ivan’s Jakarta clinic, rates range from Rp60-70 million,
Morula IVF, we have the same capability, procedures and technology (as other
IVF services) at a more reasonable cost,” says Ivan.
first five years, the IVF clinic had only 50 clients a year. “Now we handle almost 50 patients a day
and an average of 40% of our patients conceive each month,” says Ivan, adding
that it was his father who first encouraged him to open the clinic.
players are constantly competing to provide the best services and doctors are
racing to provide the capabilities. Staying abreast of the latest technological
and medical developments is the key to maintaining market share, says Ivan.
former architecture student turned gynecologist stresses the importance of knowing
the market before investing. Like
any other business, a hospital can also go into the red.
Rizal himself admits
that he only survived the 1998 financial crisis because he was wise enough to relinquish
terms of business and health, the father and son team share the same philosophy
and say they are committed to advancing medical services in Indonesia. “We need more trust from the public that
our private and public healthcare services are getting better,” says Ivan.
Rizal, the lack of government initiatives has made quality healthcare services
a luxury in Indonesia, particularly for low-income earners in remote areas. “It is the government’s responsibility
through public hospitals to provide adequate healthcare for the unfortunate. The
least I can do is provide the support within my capability by paying tax,” he
it’s sad to know that the tax I pay is not fully contributing to improving and
subsidizing healthcare for the disadvantaged. To be healthy here you need
wealth,” concludes Rizal. GA