A New Place to Click for Jakarta’s Photographers

Dyah Paramita

The need for more creative spaces in the capital has prompted the arrival of Imagerie, a new photography and arts center in South Jakarta. Imagerie aims to be a one-stop haven for photography enthusiasts and culture vultures, who can learn the basics of how to shoot good photos, purchase a camera and accessories or show off their art.

Located in the city’s prime Sudirman central business district, the 400-square-meter hub is split between The Boutique and Galerie-Cafe. The entrance walls are left almost bare, providing a spacious and modern atmosphere. Separated by glass walls, The Boutique is a concept store for photography paraphernalia. Newbies to photography may get lost here finding the right camera or accessories.

Photography buffs should also welcome the arrival of The Boutique, where cameras and accessories across a diverse range of brands are on offer. The collection also includes some limited-edition items that are unavailable elsewhere in the region; these rare items are treasures you probably can only find on eBay.

The Galerie-Cafe is a unit next to The Boutique that showcases artwork and new forms of photography. It’s a place for creative expression and an opportunity for aspiring artists.

Other than accommodating art and photography exhibitions, like-minded individuals and communities are welcome to hold discussions, workshops, seminars and classes on photography and the arts. It’s a melting pot for photography experts and novices alike.

“Together with Neumatt Academy, we are planning to have regular workshops here. We’re still cooking the concept for people to stop by after-hours for an art or photography discussion,” said Winda M. Siregar, president commissioner of Imagerie. “This place is not only for artists and photographers, but we also welcome anyone who wants to share ideas.”

The sleek Galerie-Cafe offers a selection of beverages while food is available at The Goods Diner just next door. A small library in the cafe is tailored toward customers interested in tips and tricks to use behind the lens.

“I started off knowing nothing about photography,” Winda said. “My husband began to love it shortly after our babies were born and he just wanted to take good pictures of our kids. So I’m hoping to share my passion for art and photography with everyone here as well as opening up more discussions on these two subjects. We will be more than happy to help people make great photos.”

During the soft opening, which was attended by renowned photographer Indra Leonardi, Imagerie unveiled its first art exhibition, titled “Exposure: A Collector’s Show.”

The showcase features artwork by Jompet Kuswidananto, Nindityo Adipurnomo, Wimo Ambala Bayang and Angki Purbandono. There is also video art presented using stop-motion animation by Tromarama, Prilla Tania and Tintin Wulia, each with their own characteristic artistic style.

The art space, curated by Mia Maria, gives the best and latest in Indonesian new media a chance to reach a much larger audience. Organizers hope the exhibition acts like a teaser to attract more talented artists and photographers to strut their stuff at Imagerie.