Bali Plans to Cater to Older Tourists
Denpasar. The Bali administration announced on Thursday a plan to establish a special body to develop tourism for older visitors, citing a rising trend among elderly travelers across the globe.
The head of the Bali’s tourism agency, Ida Bagus Kade Subikshu, said organizations should make every effort to tap into the potentially growing segment of the tourism industry resulting from an aging global demographic.
“The prospect for elderly tourism is huge. We’ve been discussing the plan to establish the body with relevant organizations,” Kade said in Denpasar on Thursday. Among the organizations, he said, are the Bali administration’s legal bureau, tourism companies and associations and the immigration office.
Kade said Bali had so far failed to effectively cater to an older tourist segment. “Bali has 16 tourist areas. We may develop some of them to accommodate older tourists,” he added.
Bali, which is often called The Island of Gods, is Indonesia’s most popular tourist destination. It drew 2.7 million foreign visitors in 2011, which represented over one-third of the total visitors to Indonesia, according to the Central Statistics Agency (BPS).
Kade said older visitors, or those over 55-years-old, made up a large percentage of international tourists coming from the US, Japan, Australia, New Zealand and Europe.