Data Manager Teradata Helps Firms in Indonesia

By webadmin on 07:33 pm Sep 21, 2012
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Tito Summa Siahaan

As Indonesian firms are expanding in line with the nation’s accelerating economy, Teradata Indonesia wants a piece of the action by offering services and products that will provide them with a competitive advantage.

Teradata Indonesia is a local unit of New York-listed Teradata Corporation. It is one of the leading companies that sell software and hardware on data warehousing and business analytics, which is a system or methods that utilize past information to predict future pattern and drive business planning.

Teradata Indonesia’s president director, Erwin Z Achir, told the Jakarta Globe that the firm can help Indonesian companies to transform any kind of information into their competitive advantage, or in Erwin’s words: actionable insight.

McKinsey Global Institute said in its 2011 research that analyzing large data sets “will become a key basis of competition” so that “leaders in every sector will have to grapple with the implication.”

Erwine echoed similar notion, saying that the outcome of competition is based on those who can use information into their own advantage.

Among the benefits using Teradata products, according to Erwin, are locating new opportunities for lenders to open new branch or helping telecommunication firms to design a more specific campaign for every unique subscribers.

Set up in 2009, Teradata Indonesia has secured six household names into their growing list of customers, including mobile operators such as XL Axiata, Telkomsel, ANZ Bank, Chinatrust Commercial Bank, state-controlled Bank Negara Indonesia and Bank Internasional Indonesia. Telkomsel is the country’s largest mobile phone operator with Telkom Indonesia controls 65 percent stake in it.

“We are the fastest-growing subsidiary in the region. Already, we have two of the biggest telecommunication firms and two out of the top ten lenders in the country as our clients,” he added.

Though Teradata’s strategy is focusing its effort on the top ten largest telecommunication firms and lenders in Indonesia, Erwin said that the firm notices some huge potential in the Southeast Asia largest economy.

“There are over a hundred different lenders here, and for those outside the ten largest we can start with our business applications products and start from there,” he added.

Furthermore, Erwin said Teradata is keen to engage with manufacturing industry, especially in the automotive sector.

“Teradata can inform automotive manufacturing firms to produce, market and distribute spare parts at the right time and in the right place because the competition in automotive industry involves the ability to offer the best services rather than just pricing and model,” he added,

And for that reason the local branch is expanding. “Teradata is currently on the process of hiring to establish a business development [division],” he added.

Hasnul Suhaimi, XL Axiata’s president director, says that Terada is good at slicing and dicing pieces of information which could surmount to some 600 million different information per minute.

“Teradata helps us identifying a pattern from our subscribers, predicting their future behavior and delivering a more specific campaign in a more timely manner,” Hasnul said.

Teradata has more than 1,450 customers in 43 countries. Last year, the firm made a net income of $353 million, a 17.3 percent increase, on revenue of $2.3 billion. The Asia-Pacific region, which includes Indonesia, contributed 16 percent of the firm’s total reven
Tito Summa Siahaan

As Indonesian firms are expanding in line with the nation’s accelerating economy, Teradata Indonesia wants a piece of the action by offering services and products that will provide companies with a competitive advantage.

Teradata Indonesia, a local unit of New York-listed Teradata Corporation, is one of the leading companies selling software and hardware on data warehousing and business analytics, which is a system utilizing past information to predict future patterns and drive business planning.

Teradata Indonesia’s president director, Erwin Z. Achir, told the Jakarta Globe that his firm can help Indonesian companies to transform any kind of information into knowledge that would increase their competitive advantage, or in Erwin’s words, “actionable insight.”

McKinsey Global Institute said in its 2011 research that analyzing large data sets “will become a key basis of competition” so that “leaders in every sector will have to grapple with the implication.”

Erwin echoed a similar notion, saying that the outcome of competition is based on who can best use information to their advantage.

Identifying new opportunities for lenders to open new branches, or helping telecommunications firms design specific campaigns for each unique subscriber are, according to Erwin, are among the benefits of using Teradata products.

Established in 2009, Teradata Indonesia has secured six household names in its growing list of customers, including mobile-phone operators XL Axiata and Telkomsel, ANZ Bank, Chinatrust Commercial Bank, state-controlled Bank Negara Indonesia and Bank Internasional Indonesia. Telkomsel is the country’s largest mobile-phone operator with Telekomunikasi Indonesia controlling a 65 percent stake.

“We are the fastest-growing subsidiary in the region.” Erwin said. “Already, we have two of the biggest telecommunication firms and two out of the top 10 lenders in the country as our clients.”

Erwin said Teradata is also keen to engage with the manufacturing industry, especially in the automotive sector.

“Teradata can provide information to automotive manufacturing firms to facilitate the production, marketing and distribution of spare parts at the right time and in the right place. Competition in the automotive industry involves the ability to offer the best services rather than just pricing and model,” he added.

For that reason the local branch is expanding. “Teradata is currently in the process of hiring to establish a business development [division],” Erwin explained.

Hasnul Suhaimi, XL Axiata’s president director, says that Teradata is good at slicing and dicing pieces of information which could amount to some 600 million different pieces of information per minute.

“Teradata helps us identify a pattern from our subscribers, predicting their future behavior and delivering a more specific campaign in a more timely manner,” Hasnul said.

Teradata has more than 1,450 customers in 43 countries. Last year, the firm had net income of $353 million, a 17 percent increase from 2010, on revenue of $2.3 billion.