Hot seat – Fathia syarif
“I left my previous job working for Shell so that I could be
fully committed to the business we’re running,” says Fathia Syarif,
co-founder of BagelBagel. Together with three of her best friends,
Fathia decided to introduce the chewy baked good, popular throughout
America but especially New York City, to Indonesia’s capital. Their bet
on bagels turned out to be a winner, as demand for their products has
risen faster than they ever expected.