Indonesia’s Web Users Abandoning Radio, Print: Survey
Internet users in Indonesia are now spending more time online than they are reading newspapers or listening to the radio, according to a survey released by Yahoo! on Tuesday.
The digital media company carried out the survey as part of its Net Index study, which surveys Internet penetration, usage and demographics. Yahoo! said the change in habit was likely due to the widespread use in Indonesia of smartphones and the availability of low-cost data plans.
Television, however, remains at the top of the media pile among Internet users, the company said.
The study’s results were based on interviews with roughly 1,000 male and female Internet users ranging in age from 15 to 50. The annual study focuses on Indonesia’s urban population in places like Jakarta, Bogor, Surabaya, Medan and Makassar.
Of those surveyed, social networking was the most popular online activity, with 89 percent saying they regularly visited and used sites like Twitter and Facebook. Sixty-one percent of respondents said they regularly visited news Web sites.
These results lead to two points, according to Suresh Subramanian, deputy managing director of TNS Indonesia, the company that conducted the study.
“The changing landscape of the digital ecosystem in Indonesia will affect social networking activities and online transactions,” he said.
For example, he predicted that Facebook’s growth would flatten as online users began widening their areas of interest online. He also said that e-commerce would steadily increase in popularity, much as it has in other countries with large numbers of Internet users.