Islamic Wear Shows Off Local Beauty in Jakarta

By webadmin on 05:39 pm Aug 10, 2012
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Sylviana Hamdani

“Indonesian Muslim clothing is beautiful and gets more exciting each day,” said Taruna K. Kusmayadi, chairman of the Indonesian Fashion Designers Association. This weekend, you’ll be able to see the beauty of Indonesian Muslim fashion in all its glory during the 3rd Indonesia Islamic Fashion Fair in Jakarta.

IIFF is an annual fashion event held by the Indonesia Islamic Fashion Consortium (IIFC), a non-profit organization founded by the Indonesian Fashion Designers Association (APPMI), NooR Magazine, fashion house Shafira and the media- and communications-based Arzuda Group to promote Indonesian Islamic fashion to the whole world.

“Indonesia has a lot of creative Muslim fashion designers,” Taruna said. “We’ve founded the organization so that they can be united as one and enter the international market.”

The festival will take place in Skenoo Hall at Gandaria City Mall in South Jakarta from Aug. 9-12 and is a combination of a fashion fair, fashion shows, talk shows and entertainment. There will be 146 booths offering the latest trends in Indonesian Muslim fashion, shoes, bags and accessories.

The number of exhibitors has increased significantly from last year. There were only about 30 booths in the 2nd IIFF last year in Central Park Mall in West Jakarta and in the 1st IIFF at Plaza Indonesia in Central Jakarta.

Irna Mutiara, chairwoman of the IIFF 2012 executive committee, has worked hard to encourage Muslim fashion designers in the country to take part in the fashion fair.

“I’ve was appointed as a chairwoman two months ago,” Irna said. “Since then, I’ve gone around and encouraged everybody involved in the Muslim fashion industry to partake in this event.” More than 15,000 people are expected to attend the four-day event, during which 40 Muslim fashion designers will showcase their latest collections in the fashion shows.

“We’ve carefully curated these collections and included a number of up-and-coming young designers, such as Jenahara, Ria Miranda and Zaskia Mecca,” Irna said.

Edy Putra Irawady, trade and industry deputy at the Coordinating Ministry for Economic Affairs, believes the creative industry can accelerate Indonesia’s economic growth. “The creative industry will be a key-driver,” Edy said. “And Muslim fashion can be one of the potential economic pillars to support economic development in the country.”

On day one, the coffee-table book “Heavenly Beauty” will be launched, followed by a fashion parade by the eight authors of the book. On the second day, the collections of the 15 finalists of the Muslim Fashion Design Contest will go head to head in a show for the top prize. The winner will receive a free Umroh (minor Islamic pilgrimage) to the holy land.