Research In Motion, the developer of BlackBerry smartphones, met business partners and clients in Jakarta on Thursday, as it prepares to launch its latest operating system.
“We have met with Indonesia’s telecom providers and retailers and they are all very, very excited,” Thorsten Heins, president and chief executive of RIM, said on Thursday.
He said the company is ready to launch the operating system, BlackBerry 10, in the first quarter of next year and Indonesia’s market will see it in the same quarter. Heins said it’s going to be “different and better.”
Indonesia remains a key market for BlackBerry because of the strong combination of its BlackBerry messenger — which is very popular in Indonesia with an affordable price, he said.
“We want to continue to grow in Indonesia with BlackBerry 10 and the new BlackBerry messaging system we are currently developing,” Heins said.
He wouldn’t reveal details of the new operating system but said that it would have personal modes and work modes in one phone, with a different encryption mechanism. This new innovation was in answer to the challenge of a growing number of companies allowing their employees to use their BlackBerries for work, Heins said.
Indonesia comprises roughly 8 percent of BlackBerry’s business, which Heins said is quite substantial and expected to continue to grow. The company currently leads the smartphone market in Indonesia with 56 percent market share. In the second quarter ending in Sept. 1, RIM’s revenue hit $2.9 billion, up 2 percent from $2.8 billion in the previous quarter and down 31 percent from $4.2 billion in the same quarter on the previous fiscal year. In the second quarter, its subscriber base rose to a total of 80 million globally.
Despite being the most popular smartphone brand in Indonesia, International Data Corporation reported that Android had taken over the biggest market share for the smartphone operating system with 52 percent market share as of the second quarter this year.