SCTV Swoops to Buy UEFA Champions League Rights

By webadmin on 04:07 pm May 26, 2012
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Wimbo Satwiko

Indonesia’s football broadcasting landscape got more crowded on Friday as SCTV secured the rights to show the UEFA Champions League.

Having unseated long-time rights holder RCTI, SCTV said that it would broadcast Europe’s top club competition from the 2012-2013 season until 2014-2015.

SCTV head of acquisition Banardi Rachmad said the network hoped the deal would strengthen its image.

“SCTV is sticking to its current policy, which is giving entertaining programs to our viewers. We saw that sports programs, especially football, had great potential and could strengthen our image,” he said on Friday.

SCTV is hardly new to football. It was the English Premier League rights holder in the 1990s and had the rights to show Serie A recently. Last year, it bought the broadcast rights to the Indonesian national team.

In addition to the Champions League, SCTV also secured the rights to the Europa League and the UEFA Super Cup.

“We not only hold broadcast rights, but also mobile and pay TV rights. We will spread the matches to our group,” Banardi said. “The fans can pick the match they want to see.

“We’ve also prepared a dedicated sports channel in Nexmedia, and we will broadcast Champions League and Europa League games in the channel 24 hours a day.”

He refused to reveal contract details, only saying it cost SCTV “a fortune” as it needed to build pay TV and live streaming infrastructure.