Smartphones Lead Indonesian Handset Sales
Cashed-up consumers went shopping for smartphones in the third quarter, driving Indonesian mobile-phone sales growth to a record-breaking high.
Total mobile-phone shipments rose 13 percent to 15.5 million units in the July-September period from the previous three months, according to International Data Corporation Indonesia.
“The rise of the middle-income group in Indonesia, as well as the continued push toward an information based society, has caused many individuals to embrace mobile devices,” IDC Indonesia chief Sudev Bangah said in Jakarta on Wednesday.
“It’s just a matter of time before this gets further infused in both their personal and work lives, as traditional thinking gives way to an evolving mobile workforce.”
The top five brands of phone shipped in the third quarter were Nokia, Samsung, Research In Motion’s BlackBerry and Indonesian vendors Cross and MITO, IDC said. Android-based phone systems continued to grow, extending their market share among mobile-phone operating systems to 64 percent of total devices shipped, up from 52 percent in the second quarter. RIM’s dominance was waning, IDC said, without providing figures.
Feature phones — phones without the advanced operating systems found in smartphones — remained the highest numerical contributor to mobile-phone growth, IDC said, without providing figures.
But smartphones emerged as the “star” of the third quarter, IDC said. Shipments for smartphones rose 29 percent from the previous quarter, accounting for 12.7 percent share of total mobile-phone market.
While demand for feature phones continues to grow in rural and suburban areas, most Indonesians are eventually likely to own a smartphone, Bangah said.
With smartphones now retailing in Indonesia for as little as $60, Bangah said the falling price of smartphones was a major reason for their success in the Indonesian market.
Another factor was the enthusiasm Indonesian consumers have for the larger screens found on smartphones, which enable them to be used for social media and entertainment purposes, he said.