Tata Motors Indonesia, the domestic unit of the Indian auto maker, plans to sell a low-cost car in Southeast Asia’s largest economy.
The company will release the Tata Nano in the nation’s domestic car market.
“First, Indonesian consumers should get to know us, who we are and what we are doing, then Tata Nano will follow,” said Biswadev Sengupta, president director of Tata Motors Indonesia.
Sengupta was speaking on the sidelines of the Indonesia International Motor Show 2012, which will go on until Sept. 30 at the Jakarta Convention Center at Kemayoran in Central Jakarta.
Although Sengupta did not disclose terms of the new car, Tata Motors expects the price tag will be less than Rp 100 million ($10,500) per unit.
Tata Motors Indonesia has not yet released details of its car production, as the company is focusing on building dealerships and marketing to Indonesia’s car business, he said.
“Our main focus is on building a car manufacturing plant and dealerships all over Indonesia. We have not decided the types of cars to be sold in Indonesia,” Sengupta said.
He said that Tata Motors is now studying the nature of the car industry and consumer behavior in the nation.
“Once we know it, then we will sell our cars,” Sengupta said.
Tata Motors Indonesia is one of 33 auto brands participating in the Indonesia International Motor Show, an annual event to promote the country’s automotive business.
Astra International, Indonesia’s largest automotive distributor, dominates the country’s car industry — accounting for around 50 percent of total market share.