Yves Saint Laurent Rebranding Unveiled Online
Last month Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent’s ready-to-wear line as Saint Laurent Paris, and now the first images of the rebranding have emerged online.
A picture of a black product box with the new branding on it appeared on the label’s official Facebook page this weekend.
The box has ‘Saint Laurent’ written on it, with Paris appearing in smaller type beneath, surrounded by a simple square black frame.
Facebook fans’ reactions to the design have been mixed, with some commentators lamenting the loss of the word Yves and others showing their support for new designer Slimane.
Pierre Bergé, who founded the label in 1962 along with the late Saint Laurent, previously applauded the decision as it comes alongside a series of moves to return the fashion house to its origins.
The new name is a nod to Saint Laurent’s move into ready-to-wear in 1966 with the collection Saint Laurent Rive Gauche.
Meanwhile, just last week Slimane revealed he may bring couture back to the label, which closed its illustrious couture house back in 2002.
“Haute couture is a legitimate subject for Yves Saint Laurent and could resume one day,” he said in an interview with the August issue of French Vogue.
Slimane will make his first big statement to the international press this September during Paris Fashion Week when he showcases his debut Spring 2013 womenswear designs for the iconic French fashion house.