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Forbes Launches Indonesian Edition
Jakarta Globe | November 01, 2010

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Forbes Indonesia marked its official launch on Monday after hitting local newsstands last week.

Millie Stephanie Lukito, president director of publisher Wahana Mediatama, said now was the perfect time for Forbes to launch an English-language publication in Indonesia, as business journalism in the country grows along with the booming economy.

“We are delighted to bring Forbes Indonesia to the market. Indonesia is ready for a world-class and independent business magazine. It is meant to enhance the business community in Indonesia, and targets an audience of top management, entrepreneurs and business leaders — or those who aspire to be in those groups,” Millie said.

She added that the company chose to publish the magazine in English to make it accessible to the international business community in Indonesia.

Asked what would set Forbes Indonesia apart from its competitors, Millie said it would provide broader coverage of business in the outlying regions, while other business magazines were Jakarta-centric.

Wahana Mediatama is a partnership between Millie, owner of the Tatler Group, and Jonathan Tahir, the son of business tycoon Tahir, founder of the Mayapada Group.

About 85 percent of the magazine’s content will be original stories from staff writers and contributors, with the rest international features, the company said in a statement.

The first issue featured a profile of Chairul Tanjung, the owner of Para Group, whose businesses range from TV show productions, theme parks, credit cards, to upscale coffee outlets.

Also featured in the magazine is the newly elected chairman of Indonesian Chamber of Commerce and Industry (Kadin), Suryo Bambang Sulisto, and Anies Baswaden, the founder of nonprofit Indonesia Mengajar.

“We want to be a voice of philanthropy,” Millie said.

Forbes Indonesia will be published monthly and will have an initial print run of 27,000 copies.