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Indonesian Ad Spending Highest in Southeast Asia: Nielsen
Faisal Maliki Baskoro | December 20, 2011

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DrDez
5:31pm Dec 21, 2011

OK 13 years democracy... I understand. thanks

Yes its great news :)


nonredneck
5:14pm Dec 21, 2011

Penyiar: 100% with you all the way!!! I know you meant to say 13 yrs young democracy. I also commented on the other article similar to this, the finding is consistent with other agencies findings Gartner, ComScore, and Marketing Associations in SG, HK,& US.

DrDez
4:13pm Dec 21, 2011

Peny - most ad kpi's are used $/1000 population as far as I know. And like our $ Salary/population it is appallingly low

PS - lets MAKE that positive news


DrDez
4:12pm Dec 21, 2011

great news for ad agencies :) yeah yeah yeah... my round

the economy is only 13 years old?? sorry I don't understand


Penyiar
1:17pm Dec 21, 2011

Funny how comments are few when the news is positive about the Indonesian economy. BTW, Indonesia's current economy is only 13 years old, so it'll take time to sort out all of its problems.

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Indonesian advertisement spending in the third quarter of this year reached its highest growth rate with more than $2 billion spent, making Indonesia the highest spender in Southeast Asia.

A Nielsen survey showed that during the third quarter of 2011, advertisement spending increased by 24 percent, driven largely by high spending on television and newspaper ads.

“Growth in [the] third quarter is mainly driven by advertisers’ spending during the festive season,” Irawati Pratignyo Managing Director for Media Group at Nielsen Indonesia said on Tuesday in a news release. “As consumption rose during this time, manufacturers tended to splurge to push consumers’ spending.”

TV ads recorded the highest growth with 25 percent, followed by newspapers with 22 percent. Magazine advertisement spending remained stable at 7 percent. Telecommunications remained the highest spender in the third quarter of 2011, growing by 89 percent in comparison to the same quarter last year.

Nielsen’s Southeast Asia Quarterly Advertising Index reveals that the total advertisement spending in the region increased by 16 percent in the third quarter compared to the same period in 2010, with a total of $5 billion spent in the third quarter of 2011. Indonesia recorded the highest advertisement spending growth with 24 percent, followed by the Philippines with 15 percent and Singapore with 10 percent.

“The growth in advertising spending coupled with strong consumer confidence within the region are promising signs for Southeast Asia,” David Webb, Nielsen’s APMEA region Managing Director of Advertising Solutions, said.

“Strong advertising growth in Southeast Asia over the past year underlines the region’s resilience amidst global economic uncertainty and increasing spending in markets such as Indonesia and the Philippines echoes sentiment within the region that local economies are still thriving and capable of withstanding external shocks.”