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Acer Reveals Smartphone Plans as it Posts Strong First-Quarter Profit
April 29, 2010

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Taipei. Acer, the world’s No. 2 PC vendor, said it would introduce four new smartphones this year to help boost profits, a day after rival HP set its sights on the fast-growing market.

Acer said on Thursday it expected new laptop PCs to drive its profit margins higher after posting a 62 percent rise in first-quarter earnings.

“Competitive advantage of new products can help us boost profitability from the third quarter,” Acer chairman JT Wang said, even though smartphones made up only a very small amount of Acer’s sales now.

Analysts say Asian technology firms vying for a bigger share of the hot smartphone market now face an uphill battle after the world’s top PC maker Hewlett-Packard snapped up Palm.

But Acer also sees growth in its traditional PC market, forecasting 30 percent annual growth in global laptop shipments over the next two years, though some analysts say a shortage of key components remains a concern and could hurt PC makers’ margins in the coming months.

“Its second quarter margin might be affected but the impact should be limited,” Yuanta Securities analyst Vincent Chen said, referring to rising prices of key parts such as memory chips.

“Acer has scale and knows how to control costs very well, and third-quarter sales might be growing faster,” Chen said. PC sales typically grow into the third quarter thanks to back-to-school and pre-Christmas demand.

Acer, one of the few internationally recognizable Taiwan computer brands, booked a net profit of 3.29 billion Taiwan dollars ($105 million) in January-March, up sharply from 2.03 billion Taiwan dollars a year ago.

First-quarter operating profit margin rose to 2.7 percent from 2.2 percent the same period a year ago.

“Q1 was quite good and we’ve seen PC demand coming back very strong,” Acer chief executive Gianfranco Lanci said.

For Acer, getting bigger is a survival issue. Acer acquired PC rivals Gateway and Packard-Bell over the past few years, dramatically expanding its footprint in the United States.

Global personal computer shipments rose sharply in the first quarter, according to industry estimates released this month, as businesses finally began to spend again.

Acer had a 13.6 percent share in the global PC market in the first quarter, while No. 1 HP grabbed nearly 20 percent in the same period, according to IDC.

 

Reuters