Piece of Mind: Of Indonesia, Armani and National Pride
Nivell Rayda | January 26, 2010
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I was alerted by my friend the other day to a
shocking photo on the Armani Exchange website. Armani had used a logo
resembling, or perhaps even parodying, the national symbol of the
Garuda Pancasila on a T-shirt called “the Studded Eagle”.
My initial reaction was shock. I felt that an icon that has
represented Indonesia as a country for decades had been ridiculed. Even
worse, it was appropriated by people in some foreign country that
didn't have a clue what it meant or stood for.
Over the next few hours, national opinion became split between
those who felt proud that an international brand like Armani could be
inspired by the Garuda Pancasila – it is a nice shirt, after all - and
those who felt outraged. It took a while to sort things out for myself,
but now I finally know where I stand.
Back in school during the Suharto era, I was taught to sit up
straight in class and listen to what my teachers said, even when I knew
they were wrong. I was taught never ask too many questions, especially
about why Golkar won every election.
I was forced to attend militaristic flag-raising ceremonies every
Monday, standing for hours and hours under the scorching sun just to
recite the five principles of Pancasila and listen to the Declaration
of Independence and the opening words of the Constitution.
I’m happy to say those days are over now. What stayed in my head,
though, was the undisputed fact that the red and white flag I saluted
every week in school and the Garuda Pancasila were something like
sacred objects not to be messed with. It was a notion that was
virtually unchallenged before the controversy.
I was brought up to believe that it was a cardinal sin to have the
national flag on your bikini, like those Americans in their skimpy red
white and blue bathing suits. To have the Garuda Pancasila tattooed on
your arm was just taboo.
But guess what? Those tattoo-loving flag desecrators in other
countries are probably more patriotic and fiercely proud of their
countries than the average Indonesian.
Recently, I watched a
television show where the host asked prominent politicians and
lawmakers to sing the national anthem. None of them made it to the
third verse.
I remember going to a movie theater in junior high. The cinema
asked people to rise and sing the national anthem before the movie
started because it was Independence Day. I was appalled to see that
most of the audience members only giggled and whispered to each other
about how strange that was. I was not one of them. I rose and sang my
lungs out.
I love my country and feel very proud to be an Indonesian. I have
lived in the glitz and glamour of Jakarta and have traveled to the
remote jungles of Kalimantan and what I’ve learned through the years is
that Indonesia is more than just symbols, icons and mottos.
To be an Indonesian to me is doing my part for my country in any
way I can, whether as a student rallying for change in 1998 or as a
journalist twelve years later asking a very heartfelt question: "How
can a country as rich in natural resources, culture and history as
Indonesia be so poor?”
And that's how I made my decision. I'm not going to buy one of
those Armani T-shirts. Not because they’re not cool -- but because
they’re awfully overpriced.
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