Indonesia, Meet the Bugils
Catriona Richards | November 10, 2011
From left: Americans Jason Daniels and Maya Otos and Dutchman Harry Bond J. started the comedy dangdut group The Bugils. Embracing cultural stereotypes, the trio are breaking into Indonesia’s entertainment industry. (Photo courtesy of The Bugils) Related articles
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477627Val - I see...
The belly dance that other rather confusing Arab/Islamic dance where ladies gyrate sexually infront of gasping (or grasping) morally superior beings whilst their actual wives are at home encapsulated in black... another one I fail to understand
Everyone to his own I guess so long as no one gets hurt...
I do believe it's an erotic dance. A lighter version of the belly dance perhaps?
good luck to them. locals will love it for the novelty. and there are enough locals for that 'novelty' to last a while. however, if i was in the group i know i would get totally fed up with doing it after less than a month. also, for all the criticism piled upon it, there is some fantastic musicianship to be found within dangdut groups - especially the ones who play the same venues several nights a week - and this is a little offensive to that musicianship (although i amdit the cheap tarts who dance and the goaders in the audience are also bringing the artform down). one thing i think is definitely true: dangudut at its worst is more interesting and original than the tripe that is indonesian 'aku cinta kamu' pop shite which basically just copies the lowest common denominator pop from the west and put bahasa indonesia over the top. use your bleedin imagination!
personally i find it offensive to my senses. Bule dangdut is twice as offensive
I do.
As any foreigner in Indonesia can tell you, being different often puts you at the center of attention, even when you don’t want to be. But standing out is not a problem for the members of The Bugils, a comedy dangdut act that counts on looking different to break into the country’s entertainment industry.
“Bugil” is a slang Indonesian word for “naked,” but also a contraction of “bule gila,” or “crazy foreigner” — a label entertainers Maya Otos and Jason Daniels from the United States and Harry Bond J. from the Netherlands have embraced as a selling point for their act.
“I am still referred to as ‘bugil’ wherever I go,” said Daniels, who has lived in Indonesia for more than 15 years. “I can’t shake it. I don’t know if that’s a good or a bad thing, but hey — I’m the crazy bule!”
Performing the uniquely Indonesian dangdut, so named because the word sounds like its Indian-inspired drum beats, the newly formed trio has already released two singles, a mobile phone ringback tone and several music videos on YouTube.
The Bugils’ latest video, “Ayuk Sin Ting: False Address” — a bilingual spoof on dangdut star Ayu Ting Ting’s popular “Alamat Palsu” — attracted 1,500 hits in its first two days online. The video features Otos singing in Indonesian and broken English as she searches for her lost love in a village, in a direct parody of Ting Ting’s original low-budget clip.
“My dearest sweetyface, I don’t know his address, long time he’s not come to my place,” Otos croons, sporting oversized earrings and a traditional Javanese kebaya.
Despite the group’s naughty name (a search for “bugil” on YouTube brings up some interesting results), The Bugils consider themselves a family-friendly act. Breaking away from the erotic booty-shaking typical of other dangdut acts, The Bugils’ signature dance move is a variation on the chicken dance, which they have renamed the “soto ayam” (chicken soup), which is also Maya Otos’s name spelled backward.
Aside from the altered lyrics and visual gags, the main source of comedy in the group’s videos is the simple fact that they are foreigners performing Indonesian songs. But The Bugils are well accustomed to making their nationality the butt of the joke.
Last week, I caught up with Daniels and Otos at a TV studio in South Jakarta, where Daniels was preparing for an appearance on “Asing Star” (“Foreign Star”), an “Idol”-style weekly singing contest on Trans7.
Unlike the teenage South Korean, Japanese and European contestants on the show, who earnestly took to the stage to perform carefully rehearsed numbers, Daniels planned to blow the judges away with his rendition of a classic Indonesian rock tune, performed with improvised dance moves and a bright yellow outfit he picked up at Senen Market in Central Jakarta — a gimmick that has worked for him before.
In The Bugils’ previous video, “Hello Dangdut,” the trio are shown arriving by bajaj (motorized rickshaw) at one of Jakarta’s urban kampung areas dressed in brightly colored clothes, sunglasses and feather boas. Singing in Indonesian, they perform their chicken dance to a new arrangement of an old dangdut favorite, and by the end of the video, they have the whole kampung singing and clapping along. The clip has attracted almost 3,000 hits on YouTube.
Judging from the comments made on the video-sharing Web site, Indonesian viewers are mainly impressed by the novelty of seeing the wacky foreigners perform an Indonesian style of music — and a lower-class one at that.
“Wow, I never would have expected it. It turns out that bules like dangdut too!” one viewer commented. “The Bugils taking a bajaj — that’s so hillbilly [ndeso]!” wrote another.
But for The Bugils, getting into kampung culture has long been part of their experience in getting to know Indonesia. Daniels and Bond first met as contestants on “Bule Gila,” a reality TV show based on the concept of watching foreigners attempt menial jobs usually performed by lower-income Indonesians, such as making street food or directing traffic.
The pair competed against each other on the show in a high-energy becak (pedal-powered rickshaw) race. Thanks to their showmanship, the one-off appearance showed up in countless reruns.
For Daniels, the meaning of the word “bule” — mostly used to refer to Westerners — depends on the way it is said. While occasionally spat out in a derogatory tone, the word is usually not intended to be any more offensive than referring to someone by the color of their hair, he said.
“People forget that it actually means ‘albino,’ ” Daniels said. “I actually asked a real albino once, ‘Is bule offensive to you?’ And he said ‘No, it’s neutral.’ It’s kinda funny.”
For Otos, who has lived in Indonesia for four years, using the “bule” label for the comedy act is a way not only to laugh at themselves as outsiders learning to adapt to Indonesian society, but also to show Indonesians that there’s more to being a bule than the usual stereotypes.
“I think people have a really skewed judgement of what it is to be a bule,” she said. “You’re automatically rich, right? With a big house in Kemang? Or there are the hippie types who come to try and save the world. There are those two extremes, and we’re actually somewhere in the middle. We’re definitely middle class and, sorry, we’re not trying to save the world.”
Daniels joked that saving the world would be nice if The Bugils could do it as a “side project.” “But the least we can do is send out the message that not all bules are sombong [arrogant] and drive around behind tinted windows. I actually take bajajs pretty often,” he said.
Bond, who has spent most of his life in Jakarta, often tells people he was “born in Holland, but made in Indonesia.”
“He believes he’s Indonesian,” Otos said. “He grew up here. Indonesia is his ‘power country.’ ” But even speaking fluent Indonesian and having a talent for on-stage antics does not guarantee foreigners a career in the entertainment industry.
“This is making it look easy, but it never is,” Daniels said. One reason The Bugils decided to team up was so that they could work together to promote themselves.
“I have had the experience in other jobs where people resented me for taking a local job and getting paid more because of my passport,” Otos said. “But it’s not like that in the entertainment industry — we’re making it on our own, working for ourselves and being on the same level as local entertainers as well, making less money than the local entertainers, sometimes.”
As Daniels took to the stage for “Asing Star” in his $1-jacket and yellow straw hat from Senen, even the sound engineers couldn’t keep from laughing.
“The culture here is made up of so many different microcultures,” Otos mused as she watched Daniels break into a knee-slide on stage. “And the foreigners here, they really do make the place more colorful.”
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