Plaza Indonesia Celebrates 23 Years of Stylish Retail

By Sylviana Hamdani on 10:12 pm Mar 22, 2013
Plaza Indonesia will hold several exhibitions this month to celebrate its 23rd anniversary. (JG Photo/Sylviana Hamdani)

Plaza Indonesia will hold several exhibitions this month to celebrate its 23rd anniversary. (JG Photo/Sylviana Hamdani)

Indonesia has an abundance of malls to chose from, but Plaza Indonesia is certainly one of the most iconic and renowned. Located on the corner of the capital’s most prominent landmark, the Hotel Indonesia roundabout, since 1990, the high-end mall has been a go-to place for international fashion and lifestyle brands.

Due to its central location, the shopping center has also been a favorite rendezvous spot for the city’s creme de la creme. The mall boasts a myriad of cafes, pastry shops and restaurants with various local and international menus.

This month Plaza Indonesia celebrates its 23rd anniversary.

“For more than two decades, Plaza Indonesia has maintained its position as the most premium and world-class mall in Indonesia,” Plaza Indonesia marketing and communications manager Zamri Mamat said.

“We have everything for everybody,” Zamri said. “And we’re committed to improving our market position with new innovations and services.”

There is an array of top international retail brands coming to Plaza Indonesia this year. “We’re all very excited,” said leasing general manager Susy Suprantio. “Now we can find [almost] all of the top international retail brands in the mall.”

New flagship stores of Burberry, Dior, Celine, Rolex, YSL and Zara Home (furniture) will arrive at Plaza Indonesia this year. Popular French cosmetics brand Sephora will also be available.

There will also be 10 major store expansions in 2013, including Gucci and Lanvin, that will double the size of the current stores in Plaza Indonesia.

For its 23rd anniversary, the mall will present a series of glamorous gala nights, exhibitions and fashion shows until the middle of next month.

The celebrations kicked of on Wednesday with an Anniversary Gala, held in the Plaza Indonesia grand ballroom.

During the gala, the management presented special awards for tenants in the categories of customer service, retail fit-out and window display, as well as the most favorite food and beverage outlets in the mall.

A series of fashion shows will also help celebrate the anniversary, with Kenzo’s spring/summer 2013 runway collections, which were also presented at Paris Fashion Week last year.

Kenzo will showcase its men’s and women’s collections, as presented in Paris Fashion Week last year.

“The collections are very simple and wearable,” Zamri said. “The audience will absolutely adore them.”

There will be three or four fashion shows each day until next Wednesday. All the shows will be held in the function hall on the second level of the mall.

Invitations to the fashion shows, can be collected at the mall’s concierge desk or via www.plazaindonesia.com.

The fashion shows will highlight the latest collections from top international and Indonesian retail brands.

Today, Japanese fashion designer Yohji Yamamoto will present the Spring 2013 collections for his fun and sporty line “Y-3.” Yamamoto will exhibit acid-bright prints, voluminous silhouettes and graphic three-stripe motifs in the men’s and women’s collections.

On Monday, Indonesian young designer Didiet Maulana will present his pre-fall 2013 collection “Pra Purnama” (“Pre-Full Moon”). He will present a women’s collection featuring traditional Indonesian handwoven textiles.

On the same day, a group of local designers “Satu” will also present their spring/summer 2013 collections in a fashion show at Plaza Indonesia.

On Tuesday, Indonesian ready-to-wear store Fashion Xchange will showcase the latest creations of second-line ready-to-wear labels from young Indonesian designers.

Fashion Xchange labels include 3D by Indonesian designers Tri Handoko and Dave Hendrik, NewFangled by IchwanThoha, No.mi by Soetjipto Hoeijaja.

A series of exhibitions will also highlight the mall during its 23rd anniversary.

In the main atrium, customers will be greeted with the “Plaza Indonesia Legends & Icons” exhibition, which narrates the history of the world’s top fashion brands, including Etro, Giuseppe Zanotti, Jimmy Choo and Versace, in colorful graphic details. It will last until March 31.

Indonesian photographer Glenn Prasetya will also presents a special photo exhibition “Fashion Muses.”

“It’s a celebration of Indonesia’s fashion industry,” Glenn said. The exhibition, held on the first, fourth and fifth levels of the mall, comprises 39 black-and-white portraits of Indonesia’s up-and-coming fashion models.

Glenn said all who took part in the photo shoots, including make-up artists, hairstylists, fashion stylists and models, are Indonesian. “All are iconic and impactful images,” said the 30-year-old photographer. “They are evidence of the fast progress and growth of Indonesia’s fashion industry.” The exhibition will also run through March 31.

In eX City Hall Atrium, Indonesian photographer Mario Ardi will present “The Untold Stories” photo exhibition.

In his first solo exhibition, Mario interprets classical fairy tales into thought-provoking, full-color pictures.

“  ‘The Untold Stories’ describes a world where fairy tales are confronted with a modern and industrial world,” said the 22-year-old photographer. “The combination between classic and modern styles will lead us to enjoy an inspiring visual experience.”

The exhibition will last until April 11.

“We’re happy to support local talents in our anniversary program,” Zamri said. “That is, after all, what Plaza Indonesia is for — a platform for Indonesian creativity and innovations.”

www.plazaindonesia.com