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Are you familiar with the character of a little girl with pigtails and round green cheeks wearing striped socks? If so, then you have probably tried Sour Sally, the sour-style frozen yogurt that has taken Jakarta by storm.

Patrons are prepared to wait in line at Sour Sally outlets for as long as 20 minutes for a paper cup of frozen yogurt, which comes in two flavors, plain and green tea.

This low-calorie alternative to ice cream is swirled into cups, with customers asked to choose from 20 toppings, such as seasonal fruit, raisins, almonds, sweetened cereal and pastel-pink and green mochi — a chewy dough made from rice.

Sour Sally was founded a year ago by 26-year-old Indonesian Donny Pramono.

The US graduate grew fond of sour-style frozen yogurt during his university days. “Yogurt is generally sour, so to make it sound sweeter I used the name Sally,” Pramono said.

“It’s the name of a sweet little girl, so Sour Sally is a balance of sweet and sour.”

The chain imports dry ingredients, including the yogurt’s nonfat powdered base, from the United States.

The original store is in Senayan City mall in South Jakarta. With its fresh white paintwork and pink and green chairs, the shop has the atmosphere of a quaint tea parlor, designed to make you feel like a child again.

Counter staff sport knee-high striped socks and the cheeky Sour Sally icon appears on cups, napkins and even as a rag doll. All this seems to be working, with businesspeople unabashedly trekking to Sour Sally on lunch breaks to dig into cups of yogurt with Fruity Pebbles cereal or crunchy Oreo cookie toppings.

In fact, Sour Sally now has 11 stores across the city, with the newest in Kelapa Gading, North Jakarta.

In celebration of the frozen yogurt chain’s first anniversary, it recently launched a new product — the Pinklicious Waffle — at its Kelapa Gading store.

The waffle, which is currently only available in Kelapa Gading, is festooned with pink frozen yogurt, fresh fruit and strawberry jam.

Pramono said Sour Sally’s next step would be to open a store in Surabaya, East Java. And stores in Singapore and Malaysia might follow.

Marcus Kandou, the company’s public relations manager, said Sour Sally’s main strengths were originality and creativity.

“The name and the concept are both original,” he said. “Sally is this cute, mysterious girl who can also be sulky.”

Why sulky?

“Only if you buy a small cup of yogurt,” Kandou said. “The bigger the cup, the happier the character of Sally gets.”

An interesting and fun detail on the Sour Sally paper cups that few customers notice.