Coffins Sent to Media Was Marketing Gimmick, Police Raid Sender's Office
Jakarta Globe | June 06, 2011
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445315Agree with padt but under what pretext did the police raid Buzz & Co's office ? Is bad taste now a criminal offence ? If so, the police will be busy or probably not, this being upside-down land.
It takes less than 2 minutes to do a look up on this address and find the details of the people who own the site. Not really very difficult.
And the award for the Most Infantile and Bad Taste Marketing Campaign goes to.... These guys might consider advertising the Andes Plane Crash Cookbook. Another instance of someone jumping up and saying, "Hey! I've got a good idea! What don't we...." Good idea? Quid pro bono? Good for whom? Think again lads.
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The baby-sized coffins sent to a number of news organization offices this morning turned out to be a marketing strategy by a local advertising and communication company.
Sumardy, CEO of Buzz & Co, told Tempointeraktif.com the delivery of coffins was part of a publicity campaign for an upcoming Web site launch- www.restinpeacesoon.com, and book publishing by the company.
“This is our own initiative," he said. "It has nothing to do with politics.”
Sumardy said his company sent coffins to nearly 100 people, of which approximately 10 are in the media industry.
Newsrooms receiving the coffins included Kompas.com, Tempointeraktif.com, ANTV television and RCTI television.
Sumardy said that the decision to use coffins came as a part of his company's effort to revitalize the marketing industry. He said contemporary ads and marketing strategies are getting duller by the day.
Meanwhile, Kompas.com reported the police raided Buzz & Co's office at the Senayan Trade Center in South Jakarta this afternoon.
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