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Fatwa Boosts Luwak Coffee Sales in Indonesia
August 02, 2010

A wild civet eats ripe Arabika coffee fruits at a coffee plantation producing the expensive Luwak coffee in Bangli district on Bali Island in July. Suppliers of the coffee in Lampung province are reporting increased sales of the world A wild civet eats ripe Arabika coffee fruits at a coffee plantation producing the expensive Luwak coffee in Bangli district on Bali Island in July. Suppliers of the coffee in Lampung province are reporting increased sales of the world's most expensive coffee after religious scholars initiated talk of a fatwa. (AFP Photo)
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Roland
1:22pm Aug 4, 2010

Another one of these quite senseless fatwas which achieved exactly the opposite - I still remember the comments they had regarding the blockbuster 2012, and the boost in sales afterwards (well, apart of DVD and poster burning by school kids in Bogor)...

TGIF
6:28am Aug 4, 2010

The whole idea of banning Luwak coffee backfired on the MUI....It is a blessing in disguise. Good for business. Drink more coffee and be merry.


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Lima, Lampung. There is no such thing as bad publicity — even for a form of coffee bean excreted by a civet cat for human consumption.

Following discussions by Indonesia’s main Muslim organizations that a fatwa be placed against luwak coffee, sales of the world’s most expensive brew have increased 30 percent, according to one supplier.

Though the Indonesian Ulema Council (MUI) eventually chose not to impose the religious edict, West Lampung district coffee dealer Wahyudi Santoso said on Monday that the discussions had had a positive impact on the industry.

“The public’s response is shown at a fair in Lampung, where people wanted to know more about the ... coffee powder making process; the sale of the product increased by up to 70 kilograms, or more than 30 percent,” he said.

He said that thanks to talk of the fatwa, coffee business operators had also been encouraged to improve the quality of their product.

Lampung’s powdered luwak coffee sells for Rp 750,000 ($84) per kilogram and beans for Rp 200,000 per kilogram.

The industry is becoming increasingly important in West Lampung, a local official said.


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