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Ministry Looks to Rendang, Shopping to Boost Tourist Numbers
Ririn Radiawati Kusuma | January 04, 2012

Tourism Minister Marie Elka Pangestu is betting that promoting Indonesian fare such as nasi goreng will help to boost culinary tourism among foreign travelers. (Agency Photo) Tourism Minister Marie Elka Pangestu is betting that promoting Indonesian fare such as nasi goreng will help to boost culinary tourism among foreign travelers. (Agency Photo)
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BilboBaggins
8:50am Jan 5, 2012

And this is the best they can come up with?

unbelievable.

Sceptic
7:29pm Jan 4, 2012

@Jeanne Hachette:completely agree.

But apart from the ridiculous tax on alcohol.i think the Visa system needs to be reviewed.Ever been to malaysia?Enter in 5 minutes,free.

In Indonesia:Stand in line for two hours after after a 20 hours journey ,and then pay.Wher would you rather spend a careless holiday?


Sceptic
7:29pm Jan 4, 2012

Focusing on rendang and nasi goreng only is not culinary promotion,that is plain poverty.

"How to sell the concept".Did i miss something?What concept?

Jeanne Hachette
4:31pm Jan 4, 2012

She better focuses on cleaning the crap in Bali, providing clean toilets , giving the same price as locals for hotel rooms and reducing the tax on alcoholic drinks.

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Two of Indonesia’s most-loved dishes — rendang (meat curry) and nasi goreng (fried rice) — are being touted as the key to boosting tourism in the country, along with shopping.

According to survey data from the Ministry of Tourism, 51 percent of local and foreign tourists in Indonesia have two main objectives: bargain-hunting and sampling the country’s distinctive cuisine.

“For foreign tourists, the biggest source of spending is in the restaurant,” Marie Elka Pangestu, the newly appointed minister of tourism, said on Wednesday. “Meanwhile, for local tourists, the biggest source of spending is shopping. We will focus on and intensify shopping and culinary tourism.”

Marie said the ministry would focus on promoting iconic Indonesian dishes such as rendang, nasi goreng and the sweet glutinous rice drink known as cendol.

“Now we have to think about how to sell the concept,” Marie said. “We will discuss it.”

She also said the ministry was planning a push to promote shopping among local tourists, as many came to Java seeking a wider selection of brands and products.