‘Betty’ to Produce MTV Telenovela
April 13, 2010
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“Ugly Betty’’ will soon be over for its star, America Ferrera, but she’s got a new project in the works from behind the scenes.
Ferrera will serve as executive producer of “Pedro and Maria,’’ a multicultural, interactive telenovela in development for MTV television and various Web platforms. The project was announced on Monday by MTV and Electus, the multimedia studio created by the prolific producer and former NBC executive Ben Silverman.
“Pedro and Maria’’ is billed as a bilingual, modern-day version of “Romeo and Juliet’’ that will give its audience the ability to vote on the direction the characters and story lines take.
AP
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