Midnight Sale to Be Held in 14 Malls for Jakarta Anniversary

A total of 14 Jakarta malls will hold one-off late-night sales this weekend to mark the city’s anniversary and to boost the profile of its retail trail, an official said on Thursday.

“Neighboring countries like Singapore, Malaysia, even Hong Kong, have never had midnight sales over 14 malls,” said Yudi Rahma, the deputy chairman of 2013 Festival Jakarta Great Sale.

Yudi said the event takes place at midnight on Friday, continuing into the early hours of Saturday. He claims this will be the largest late-night Sale in the world.

Ellen Hidayat, chief executive officer of Emporium Pluit mall and organizer of FJGS 2013, said organizers had negotiated guaranteed discounts with retailers.

“We monitor it thoroughly in cooperation with other retails and also to avoid price rigging,” Ellen said. “There are event discounts for new arrival items, but not too big; probably 10 percent.”

The 14 participating malls are Cilandak Town Square, Kalibata City Square, Kuningan City, Plaza Blok M, Tebet Greet and Plaza Semanggi in South Jakarta. Malls in West Jakarta include Central Park, Matahari Puri Daan Mogot and Taman Palem. Others include Kepala Gading in North Jakarta, Arion Mall and Lippo Plaza Kramat Jati in East Jakarta and Plaza Senayan and Senayan City in Central Jakarta.

Satria Hamid Ahmadi, deputy secretary general of the Association of Indonesian Retailers (Aprindo) said the Sale is expected to almost triple foot traffic, with transactions up around 15 percent.

“We are optimistic that this year’s transaction target of Rp 11.8 trillion ($1.2 billion) will be reached,” he said.

FJGS 2013 opened on June 1, 2013 and runs through July 14. Almost every mall in Jakarta, about 74 in total, is participating in this year’s event.