Free social networking and content sharing company Multiply has decided to shutdown its blog and content sharing service. It plans to expand business for the e-commerce site only.
“From December 1, we will unfortunately no longer be able to support Multiply in its current form — notably, we will be removing the social networking and content sharing part of Multiply (photo, videos, blogs, social messaging etc),” Stefan Magdalinski, CEO of Multiply said in an announcement posted in the website on Tuesday. “We have decided to discontinue providing and hosting these services, as we have concluded that other Internet sites who are committed to social networking services will do a better job serving you than we can.”
Stefan said that Multiply will instead focusing on providing an e-commerce site, targeting 350 million consumers in its two biggest markets, Indonesia and the Philippines.
“Our singular focus now is for Multiply to retain its status as a vibrant e-commerce destination in South East Asia in the years ahead,” Stefan said.
Multiply users are advised to download their files, migrate them to other online services or let them be deleted by Multiply. The method for downloading the files will be announced soon. It will also refund any unused balance for premium users.
Multiply has its largest online market in Indonesia with 90,000 sellers, 2.4 million registered users and 7 million unique monthly visitors. Indonesia’s office is the company’s largest operational unit.