RIM to Launch Long-Awaited BlackBerry 10 In Jakarta
Research In Motion will launch its much anticipated BlackBerry 10 operating system in Jakarta today, along with seven other cities around the world.
The launch will take place simultaneously in New York, London, Paris, Dubai, Johannesburg, Jakarta and New Delhi, and will be broadcast via the web.
“ This day will mark the official launch of its new platform — BlackBerry 10, as well as the unveiling of the first two BlackBerry 10 smartphones,” RIM said in a statement.
RIM chief executive Thorsten Heins visited Jakarta last October to meet business partners including cellular providers, handset retailers and distributors. He said he was confident Indonesia will remain one of RIM’s key markets, taking into account the popularity of BlackBerry messenger and attractive pricing.
Heins said that BlackBerry had around a 56 percent share in the smartphone handset market in Indonesia and the country accounted for around 8 percent of BlackBerry’s global business.
However, after RIM delayed the BlackBerry 10’s launch twice last year, it was losing ground in Indonesia’s smartphone operating system market.
RIM also has not launched any new handset model for about a year.
Android, Google’s mobile operating system, began to dominate the smartphone operating system market in Indonesia in the second quarter last year and has expanded its market share in the third quarter, according to a recent report by research group International Data Corporation.
Android’s market share rose to 64 percent in the third quarter last year from 52 percent in the second quarter.
IDC said that RIM is continuing its push in battleground Indonesia, upping shipments in the third quarter on the heels of rapid promotions via its distributors.
“Though its BlackBerry phones are still seen as the primary smartphone of choice for first time users, its dominance is waning,” the IDC report said.
In the nine months ending Dec. 1, 2012, the company posted a $744 million net loss, turning around from a $1.29 billion profit in the same period a year earlier.
For its fourth quarter, the company still expects to report an operating loss as it anticipates sizable marketing expenses to promote the BlackBerry 10.